Do you remember heading to the arcades on holiday as a kid and putting copper coins into machines? As Peter Kay once said, you can put 2ps in and win… err… 2p’s!
It’s a sort of rite of passage of the British childhood to form a soft gambling habit as a child in seafront arcades, spending a year’s worth of discarded small change that’s been sitting in the kitchen drawer gathering dust since the last family coastal excursion.
First, ITV had Tipping Point, a familiar spin on those arcade games built into a long running format that’s seems to have been around for decades presented by Ben Shephard. Now, he’s got the gig presenting This Morning alongside Cat Deeley there’s a mini version that’s appeared fairly regularly to give away up to £20,000 a day.
There’s no messing about with This Morning’s competition called Coin Drop, it’s usually over and done with in about five minutes.
Viewers do have to fork out £2 to be in with a chance of playing, and it’s replaced the popular Spin To Win game that was free to play for several years beforehand.
What’s not changed though, is that viewers chosen to play are horrendous at answering their phone to play, and even if they do, seem to be frightfully confused about what’s going on. Where do ITV find these people?
On a side note, if anyone wants to send me a couple of quid without the foggiest idea of why they’re paying it out, feel free.